Their product blurb says it all:
…smart, that sums it up. You’re smart so your bag should be too…friendly pockets make it easy to tote along the stuff…and anti-microbial linings let you worry about having fun, not fighting germs…colorful linings make it even more like you…a surprise on the inside
My sister actually shelled out the $130 for this bag at Nordy's (thanks, Sissy Poo!). I'm not sure if I would have ponied up like that, but boy am I glad my sister did. This bag rocks. After a year and a half it still looks good as new (no dirt, no fraying, no slouching, the straps are firmly attached).
I highly recommend it!